Clubity
For Speicherhafen GmbH, we designed Clubity, an entire brand around a web-based complete software solution for managing sports clubs, and filled it with life across all touchpoints. From day 1, we provided Clubity with creative-strategic support and developed digital products, such as the app, in addition to classic communication.
From naming, logo, icons, illustrations, image film and corporate design, we developed a sport-affine uniquely brand identity.
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Naming
With the artificial word Clubity we have created associations to club, It based and feasibility. The name of a product, or company forms the unchangeable core of the brand, all the more important is the early brand-strategic preparatory work to develop a brand name in line with the target group and future-proof. We accompany the registration of the trademark from the search to the recommendation of the right classes of goods and services in cooperation with our patent attorneys.
