For Speicherhafen GmbH, we designed Clubity, an entire brand around a web-based complete software solution for managing sports clubs, and filled it with life across all touchpoints. From day 1, we provided Clubity with creative-strategic support and developed digital products, such as the app, in addition to classic communication.

From naming, logo, icons, illustrations, image film and corporate design, we developed a sport-affine uniquely brand identity.

  • Naming

    With the artificial word Clubity we have created associations to club, It based and feasibility. The name of a product, or company forms the unchangeable core of the brand, all the more important is the early brand-strategic preparatory work to develop a brand name in line with the target group and future-proof. We accompany the registration of the trademark from the search to the recommendation of the right classes of goods and services in cooperation with our patent attorneys.

Naming, logo, claim, corporate design, image film, website, UX, UI, ads, trade show